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What's inside the
July/August 2008 issue of
Millionaire Blueprints.
Greg Wittstock - Pure Pondemonium
Linda Septien - Mastering the Music Universe
Susie Henderson - BEADalicious
John Fazio - Building Bliss
Blueprint to a Business: Blueprint to Starting a Tanning Salon
Yanik Silver - Marketing Notebook (Part 3)
Greg Wittstock began building ponds at the age of 12. His frustration with the available pumps and filters led him to design his own, which he eventually used to build ponds for customers locally. However, he quickly discovered that the best way to leverage his unique knowledge was to make it available to contractors nationwide. Now 38, Wittstock has grown Aquascape to $60 million in annual sales. Find out how this entrepreneur became the leader of his industry by changing it.
A classically-trained singer, Linda Septien was baffled when the producers of her new album said her performance “really sucked.” Determined to up her game, Septien spent two years observing the music business trying to discover what created the “it” factor in other artists. As a result of her research, she established The Septien Entertainment Group and developed a formula for teaching those with potential to become stars.
A broken bracelet was the start of a fashion empire for Susie Henderson. Fourteen years later, Auntie’s Beads has transformed into a “beading” and lucrative business, bringing in roughly $8 million in sales for 2007. Today, Henderson’s designer jewelry, materials, and willingness to teach others, continues to build a thriving presence online and into the lives of many beaders and crafters.
John Fazio was experiencing a mid-life crisis when he purchased what was known as the “ugliest building in the history of buildings” deep in Tucson, Arizona. As a minister, Fazio had plans to renovate the property into a church, but with a secondary purpose in mind – a cemetery or wedding facility. Today, Fazio’s vision for a picturesque wedding location paid off ... to the tune of $2.7 million per year. Since opening, Fazio and his wife, Debi, have hosted nearly 2,500 weddings and are already booked solid for many months ahead.
In this issue, we explore what it takes to open a tanning salon and keep it running smoothly. Through interviews with tanning salon owners, we got the scoop on choosing a location, various tanning salon services and products, and staying profitable during the off-season.
In Part 3 of this new three-part “classroom” feature in our department, Marketing Notebook, expert Yanik Silver teaches you the ins and outs of how to market information on the Internet.
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